Case studies from projects I’ve led or contributed to.
These are real journeys — building teams, launching initiatives, creating media, and designing systems that help organizations communicate what they know.
Extract Talent Rebrand
Situation I was approached by Nancy Newman, founder of Extract Talent, to help her rebrand her company and online presence. This project happened in the middle of the pandemic, when there was still a lot of uncertainty about health and economic policy changes and their impacts on her industry, oil and gas. Her team needed to strengthen their ties to transformative leaders in the energy field and relied on me to make their value proposition clearer to prospective candidates and clients. She wanted the new brand and website up within two months. ...