Scott Weidner

Full Stack Creative

Design • Technology • Strategy

I help organizations map their knowledge.

Through media, technology, and learning design, I build tools and experiences that help people understand complex ideas and share knowledge across teams.

Scott cartographer character

Learning is Cartography

Each new community we join, idea we explore, and project we ship has the capacity to not only move our lives forward, but the lives of others we bring along. I've always admired those who are bold enough to explore new territory, discover landmarks (and hazards), and create guides so others can navigate.


Most of my work revolves around doing exactly that.

  • Sometimes the map is a workshop.
  • Sometimes it's a website.
  • Sometimes it's a video.
  • Sometimes it's an AI system.

But the goal is always the same: Help people understand complex ideas faster.

How I Approach the Work

Explore

Explore

Every journey starts with understanding the terrain. Who are we helping? What problems are they facing? Where are the blind spots?

Map

Map

Once the terrain is understood, the next step is mapping. This might take the form of media, websites, documentation, workshops, or learning systems.

Navigate

Navigate

Maps only matter if people can use them. Feedback, analytics, and observation show us how people move through the terrain.

What People Say

“He thinks about the team and how he can contribute across the board, not just about his specific goal or task. In a studio environment you can easily see the value of having a person like that around.”

— Erin, Executive Creative Director

“You rock! I so much appreciate you and the excellent work you are doing. Thank you!! You could get down to the details and talk the team's language. Perfect blend-in.”

— Rita Jo, HR Senior Leader

“Our material came to life because of Scott's energy and strong knowledge of content. We know technical excellence when we see it.”

— Maria, Director of Aerospace Engineering

Meet Sidekick

Sidekick is an AI guide trained on the ideas, projects, and writing on this site.

Try asking:

Sidekick
Hi there! Not sure where to start? I'm your Sidekick, an AI assistant trained on the ideas, projects, and writings of Scott Weidner. Ask me anything.