Scott Weidner
Full Stack Creative
I help organizations map their knowledge.
Through media, technology, and learning design, I build tools and experiences that help people understand complex ideas and share knowledge across teams.
Learning is Cartography
Each new community we join, idea we explore, and project we ship has the capacity to not only move our lives forward, but the lives of others we bring along. I've always admired those who are bold enough to explore new territory, discover landmarks (and hazards), and create guides so others can navigate.
Most of my work revolves around doing exactly that.
- Sometimes the map is a workshop.
- Sometimes it's a website.
- Sometimes it's a video.
- Sometimes it's an AI system.
But the goal is always the same: Help people understand complex ideas faster.
Get in touchHow I Approach the Work
Explore
Every journey starts with understanding the terrain. Who are we helping? What problems are they facing? Where are the blind spots?
Map
Once the terrain is understood, the next step is mapping. This might take the form of media, websites, documentation, workshops, or learning systems.
Navigate
Maps only matter if people can use them. Feedback, analytics, and observation show us how people move through the terrain.
Featured Expeditions
Here’s a collection of some of the work I’ve enjoyed creating over the years (that I can actually talk about). You can also check out my field notes for some of my observations about work and life.
Life on Mars?
A 3D environment study inspired by David Bowie’s song of the same name. In this assignment from art school, I was asked to create a cinematic for a game environment from scratch.
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Art School Drop Out
As the title suggests, not only did I drop out of art school, I actually did it twice. I share my journey and takeaways for the curious among you considering a similar journey.
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Digital Media Services
I spent more than five years building a creative team at Boeing that served teams all over the company. We shipped videos, podcasts, websites, infographics and had a blast doing it!
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Extract Talent Rebrand
A freelance project I took on when a business owner needed help refreshing her company's brand. I helped her regain control of the narrative and built a brand system and website for her.
Learn more →What People Say
“He thinks about the team and how he can contribute across the board, not just about his specific goal or task. In a studio environment you can easily see the value of having a person like that around.”
“You rock! I so much appreciate you and the excellent work you are doing. Thank you!! You could get down to the details and talk the team's language. Perfect blend-in.”
“Our material came to life because of Scott's energy and strong knowledge of content. We know technical excellence when we see it.”
Meet Scout
That's not a typo. Scout is an AI tour guide trained on the case studies, ideas, and writing on this site.
Try asking:
- What projects has Scott worked on?
- How can Scott help me?
- What does he mean by learning is cartography?