Education is the new marketing

The main job of a marketer is to generate trust with a group of people on behalf of a brand. As Seth Godin points out in this conversation with Gary Vaynerchuk, to get trusted you need attention. How do you get attention in a world where we can’t skip ads fast enough?

Lots of different methods exist. I’m noticing brands I like are building consistent, valuable and generous lecture content to teach people something. Not a bad idea.

Still the best bow-tie tutorial on-line comes from the folks at Pursuit.

No ads. No fluff. Just good information generously shared with people who need it.